Winter 2024

WHY EVERY FACIALIST SHOULD BE TRAINED IN HF TREATMENTS

WHY EVERY FACIALIST SHOULD BE TRAINED IN HF TREATMENTS

December 4 , 2023

Long considered standard skin care practice around the world, high frequency facial treatments help you provide enhanced results for your facial clients, but are not always taught in Canadian facial curricula. Discover the different high frequency treatments for oily skin, face and body acne, dehydrated skin, dry skin, and maturing skin and consider if these treatments should be added to your repertoire of skills.

11:00am (MT) | 1:00pm (ET)

WHY BUSINESSES SUCCEED OR FAIL

WHY BUSINESSES SUCCEED OR FAIL

February 26, 2024

Did you know that about 20% of businesses fail in their first 18 months, no matter the state of the economy? In this lecture, we’ll discuss what really causes businesses to fail and what businesses should have in place for the best chance at success. Learn about the concepts of efficiency and effectiveness, how they contribute to success, and how they are balanced in a well-functioning business in the esthetics and spa industry.

11:00am (MT) | 1:00pm (ET)

RETAILING TECHNIQUES

RETAILING TECHNIQUES

March 4, 2024

Increase revenue and profit, as well as employee commissions, by teaching your staff to sell! In this lecture, we’ll discuss various retailing techniques commonly used in the spa or salon environment. We’ll also learn about the pitfalls of sampling-out products and discounting services, and how to more effectively employ these techniques.

11:00am (MT) | 1:00pm (ET)